Layar, worlds first mobile Augmented Reality browser
The first mobile Augmented Reality browser premiers in the Netherlands
www.layar.eu
Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
SPRXmobile
Layar is developed by SPRXmobile, a mobile innovation company.
Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.
More information:
http://layar.eu en http://www.sprxmobile.com.
Duration : 0:2:8
Some other resources include links to Atlanta houses, and also the great option to watch Nigerian movies online. We also have information about Miami Houses here. Top Christmas Gifts for 2009
Tags: Android, ar, augmented reality, funda, hyves, ing, mobile, sprx, sprxmobile, tempo team, unive, wegwijzer, zekur
June 26th, 2009 at 8:28 pm
maybe LIAR is a …
maybe LIAR is a better name…
June 26th, 2009 at 8:28 pm
WEBSITE IN …
WEBSITE IN DESCRIPTION
June 26th, 2009 at 8:28 pm
oh. well i cant …
oh. well i cant seem to find it in the market
June 26th, 2009 at 8:28 pm
try that website in …
try that website in the description
June 26th, 2009 at 8:28 pm
I looked for it in …
I looked for it in the market place, there is no Layar app ! where can find it, would love to try it !
June 26th, 2009 at 8:28 pm
if you have the …
if you have the google phone, you can already get it ;D
June 26th, 2009 at 8:28 pm
when is this coming …
when is this coming out for the us?
June 26th, 2009 at 8:28 pm
Well done.
Good …
Well done.
Good luck guys!
June 26th, 2009 at 8:28 pm
Wth where the …
Wth where the browser at and the thing look stupid btw
June 26th, 2009 at 8:28 pm
Layar is an enabler …
Layar is an enabler. We enable our content partners to offer (branded) Augmented Reality experiences. Its our role to offer an easy interface to discover and use these Augmented Reality services. In this we are unique and differentiate us from other AR apps.
June 26th, 2009 at 8:28 pm
This doesn’t look …
This doesn’t look like AR to me. It’s just a camera image with some simple ui / image overlay.
This is nowhere near real AR!
June 26th, 2009 at 8:28 pm
i like the twitter …
i like the twitter set up there haha
June 26th, 2009 at 8:28 pm
nice music
nice music
June 26th, 2009 at 8:28 pm
How can you all …
How can you all talk about “innovative” when other apps like this have been around for *months*. Ever heard of Wikitude?
First.. yeah sure..
June 26th, 2009 at 8:28 pm
wow this is …
bit like nokia’s point and find. except i think that one has more use. I’m not entirely sure why i’d want to see the prices for the houses around me…
wow this is actually great
June 26th, 2009 at 8:28 pm
@ dezignhead, …
@ dezignhead, thanks for the compliment:) But don’t forget that Holland is already on the innovation map, for centuries!
June 26th, 2009 at 8:28 pm
Stunning. Kudos to …
Stunning. Kudos to all involved.
June 26th, 2009 at 8:28 pm
Someone gave me a …
Someone gave me a negative, well why, this advert is an advert and not real life.
June 26th, 2009 at 8:28 pm
mooi appje, sluit …
wat is het?
mooi appje, sluit me aan bij de andere 45 lovende reacties… maar ook zeker mooi deuntje eronder
ps: jammer dat Agis niet gevraagd is, we hebben ook leuke data… maar goed, één nul voor Zekur…
June 26th, 2009 at 8:28 pm
finally, we are in …
finally, we are in the future!
June 26th, 2009 at 8:28 pm
thanks!!
thanks!!
June 26th, 2009 at 8:28 pm
It works like this. …
It works like this.. everything is real..
June 26th, 2009 at 8:28 pm
Holland is at front …
Holland is at front line of technology. Smart people…
June 26th, 2009 at 8:28 pm
nice
nice
June 26th, 2009 at 8:28 pm
Sure, but does it …
Sure, but does it work, properly.